Here’s a helpful table of how people search for local information. Bottom line: Internet up, printed down.
| Search method | 2007 | 2008 |
|---|---|---|
| Printed yellow pages/white pages | 33% | 30% |
| Search engines | 30% | 31% |
| Online yellow pages | 17% | 19% |
| Local search sites | 13% | 11% |
| Newspaper/magazine | 3% | 3% |
| Social networks | 0% | 1% |
| Other print directory | 1% | 1% |
| Directory assistance | 2% | 2% |
| Mobile phone | 1% | 1% |
This study was conducted in July 2008 by TMP Directional Marketing.
