This table has a lot of interesting perspective in it. It shows how people get to your website through referrals.
Visitor Referrals %
| Entity | Dec 2007 | Dec 2008 |
| Search engines | 46% | 45% |
| Linking sites | 21% | 22% |
| Bookmarks/direct typing | 23% | 23% |
| Paid advertising | 6% | 5% |
| Other | 4% | 5% |
Search engines still rank high as a place where people find and go to your site…so don’t cut SEO out of your budget, yet! Social media is growing but over the past year has not made a big dent in referring people to your site. Interesting, about 1 out of 4 people use bookmarks or direct URL entry to get to your site. Not surprising with the economy the way it is, paid advertising took a dip the past year.
Doug
