Most online people have their own web sites. For business owners web site is almost mandatory. One of the best ways to improve link popularity and traffic of a website is by blogging. Up to date information can be posted quickly, giving viewers an edge. A way to increase quality links to your web site is to have others write blog articles about your niche. This service is a way to quickly get many links pointing to your web site. Search engines use quality links as an important part of their algorithm for rating a web site. This is one avenue worth investigating.
Doug