I have probably deleted a lot of valuable emails.
Why?
Not because they are in the spam bucket, but because they look like spam. Like most business owners, I get tens to hundreds of emails a day. (Of course, having forty email accounts doesn’t help). Many of them are spam; many are not. The spam catcher does a decent job as it rarely gives a false positive on emails. But I digress.
In order to filter out more spam, I scan the ‘subject’ line and ‘from’ line of each email. If the subject line looks spammy, out it goes. If I do not recognize the ‘from’, out it goes…and therein lies the problem.
I have had many emails sent by legitimate companies both as initial emails and emails in response to one I sent. BUT, the ‘from’ name is unrecognizable. Most of the time, it is some person’s name. Period. Out it goes.
One innocuous example was I put a hold on a book at our local library. Several days later I received an email with someone’s name on the ‘from’ line who I didn’t recognize. I accidentally clicked on the message and it was from our library. I sent an email back to them explaining what happened and suggested they include the library name in the ‘from’ line. Next time I put a book on hold, the email notice had the library name included on the ‘from’ line.
Oh, if the email looks legitimate, I do check the ‘from’ email address. Knowing this can be spoofed, when I read the content, I check the links, if any. Sometimes the links will indicate one thing but link to an unknown, spam URL.